About Hotel Review Scotland

A warm welcome to the brand new HotelReview Scotland. We do hope you like the new website.

Throughout the years we’ve worked closely with, and hopefully helped, our many like minded, customer focused, service driven Scottish hotels membership not just to improve their business profile and performance, but to trumpet, free of the shackles and straitjackets of national Quality Assurance schemes -  their undoubted quality, their strengths (and sometimes their weaknesses) – to an increasingly savvy user marketplace continually influenced more and more these days by the apparently interminable, insatiable drive towards social media and consumer generated media and content, in the belief that this is the main, indeed the only, truly reliable and objective measure available to establish and corroborate the quality and integrity of a hotel to assist users in their travel decisions.

Travel professionals, no matter where they operate in the profession, know only too well that this is simplistic in the extreme. However user opinions really matter, and we always encourage members and clients to take ALL user reviews, and user review ‘public websites’ in particular, very seriously indeed and to pay heed to and manage these to the ultimate benefit of their businesses. Would it that we had our own opportunities to criticise our suppliers, our lawyers, our business advisors, our doctors, our bank managers – in the public domain, freely available on the web!

Furthermore these public travel product review platforms have one major flaw which can clearly render user reviews unreliable – they have no demographics. We are hoteliers ourselves, and we marvel at how consistently the best paying customers – those that buy the best rooms and products – complain least – whilst those buying our cheaper rooms often with discount (so called privilege pass) travel vouchers – complain the most. There is a message here – the more travel savvy the consumer, often the more reliable his/her opinion or review is likely to be.

Taking all this on board, we have therefore decided to change the fundamental focus of HotelReview to not only embrace this key modern travel behaviour trend (and it is there to stay for a while) but

1. to provide better, more reliable and informative review information to assist travel decisions by a holistic approach.
   
2. to widen the net of HRS beyond a traditional review based only service and structure, to

• On the consumer side - make it possible to make travel decisions and book our member hotels (both hotel room and package based products) on line at one visit
• On the hotelier side – allow the hotelier to derive direct revenues from the site, thereby adding value to their membership – and also allowing them wider distribution of data and hence promotional opportunities on the site – e.g. short breaks, themed break and seasonal promotional opportunities &c

In other words, to put the reviews into a travel decision making context – and indeed to allow site visitors to start – and complete – a travel decision – without leaving the site. Hence our new motto to our users – ‘browse, enjoy, decide – AND BOOK WITH CONFIDENCE’.

You’ll no doubt be aware that HotelReview Scotland is part of the Cali Net network which also owns the highly popular, high Scottish travel visitor traffic network, based on the core portal www.destinationscotland.com . We will also converge the two networks, thereby, at present traffic levels, more than doubling the opportunities available for HRS members to gain on line revenues from their membership. This will also allow us a two pronged attack – HRS coming initially from the review standpoint, Destination Scotland network coming primarily from the destination and hotel product marketing standpoint. A pretty potent mix.

• Read more about HotelReview Scotland’s exciting strategy for the future

E-mail Us
Please e-mail any enquiry to Info@HotelReviewScotland.com

Hotel Review Scotland Offices

Email us on info@hotelreviewscotland.com
Telephone 07770 434269
Write to us at Hotel Review Scotland, 30 Inkerman Court, Ayr KA7 1HF

Admin & Accounts:
Address: Calinet Limited, The Square, Kinloch Rannoch, Perthshire PH16 5PW
Telephone: 0870 740 1474

TradeMarks, IP, Format

HotelReview World, Inc; owner operated in Scotland by the Independent Guides & Awards Division of CaliNet Limited.

Copyright Notice

The copyright in certain articles and photographs may be owned by third parties; otherwise© 2001 – 2008 HotelReview Scotland.